The course aims to introduce students to foundational concepts and principles of tourism industry as a system (infrastructure) through questioning its relation to urban and regional planning. Course’s main objective is to provide tools of apprehending process of infrastructure planning related to tourism economy (transportation, accommodation, culture). Several practices and policies will be examined through case studies both in Greece as internationally. The course seeks that audience obtain advanced awareness of issues related to tourism systems planning in a specific physical context. It discusses the role of various players in the decision making and planning of diverse tourism infrastructures (accommodation, cultural, etc.) and it focuses on issues related mostly to urban development and public space design as lever of touristic development and strategic planning.
Topics discussed: Trends in tourism industry, main challenges in the global context (environment, technology, demography, factors defining tourism activity on an international level, travel experience, tourism product, branding destination, key actors in tourism supply chains, destination marketing, strategic planning procedure, methods and tools).